Insurance company · X
7x
Average impressions per post
Adding puzzle posts (謎解き) lifted average impressions from 656 to 4,760. April to June, year on year, campaign posts excluded.
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Selected work, real brands, real results in the Japanese market.
Track record
Social media results from accounts our team has run for brands in Japan. Client names are withheld.
Adding puzzle posts (謎解き) lifted average impressions from 656 to 4,760. April to June, year on year, campaign posts excluded.
One puzzle post reached 511,900 impressions and 970 replies, beating the account's previous best of 7.74%.
Average engagement rose from 3.2% to 5.67% after we introduced illustrator collaborations.
Average impressions per post peaked at 67,420, up from 21,591, and the reaction rate more than doubled from 0.42% to 0.90% in four months.
Followers grew about 28%, and the client doubled its monthly posts from 5 to 10.
“Copywriting is not something to discount. We value the post copy itself. Honestly, we are simply fans.”
Client, social media management
Recognition
Featured as a standout social media case in Senden Kaigi (宣伝会議), and shown on national TV as a viral post.Figures come from our team's own account reports and include work by team members before OJI DIGITAL. Periods and bases are as stated.
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