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Notes on digital marketing in Japan — strategy, platforms, and case studies.

The AI Strategist Advantage: Why Japan's Best Marketers Think Like Military Advisors, Not Technologists
August 25, 2026 · 8 min read

The AI Strategist Advantage: Why Japan's Best Marketers Think Like Military Advisors, Not Technologists
Win Japan With Talent: How Foreign Brands Can Turn Celebrity Fanbases Into a Real Marketing Channel
August 21, 2026 · 6 min read

Win Japan With Talent: How Foreign Brands Can Turn Celebrity Fanbases Into a Real Marketing Channel
Solo Dining, Solo Shopping, Solo Travel: How Japan's Ohitorisama Shift Rewires Your Acquisition Funnel
August 18, 2026 · 8 min read

Solo Dining, Solo Shopping, Solo Travel: How Japan's Ohitorisama Shift Rewires Your Acquisition Funnel
Roblox in Japan: Why the World's Biggest Gaming Platform Is Your Next Youth Marketing Channel
August 14, 2026 · 8 min read

Roblox in Japan: Why the World's Biggest Gaming Platform Is Your Next Youth Marketing Channel
Oshi-Katsu and the Passion Economy: How Foreign Brands Can Win Japan's Most Resilient Spenders
August 11, 2026 · 6 min read

Oshi-Katsu and the Passion Economy: How Foreign Brands Can Win Japan's Most Resilient Spenders
LINE × PayPay: What the Super-App Convergence Means for Your Japan Marketing Stack
August 7, 2026 · 8 min read

LINE × PayPay: What the Super-App Convergence Means for Your Japan Marketing Stack
Kurel Goes Global: What J-Beauty's Sensitive-Skin Positioning Teaches Foreign Beauty Brands
August 4, 2026 · 7 min read

Kurel Goes Global: What J-Beauty's Sensitive-Skin Positioning Teaches Foreign Beauty Brands
How to Advertise on Japan's Emerging Generative AI Placements — Before CPMs Spike
July 31, 2026 · 8 min read

How to Advertise on Japan's Emerging Generative AI Placements — Before CPMs Spike
From Theatre to Theme Park: What Japan's Evolving Ad Philosophy Means for Foreign Brand Storytelling
July 28, 2026 · 7 min read

From Theatre to Theme Park: What Japan's Evolving Ad Philosophy Means for Foreign Brand Storytelling
Cross-Channel Store-Visit Attribution in Japan: What the OmniVisit Model Gets Right
July 24, 2026 · 8 min read

Cross-Channel Store-Visit Attribution in Japan: What the OmniVisit Model Gets Right
Being Chosen by the Algorithm: Japan's New PR Playbook for an AI-Mediated Media World
July 21, 2026 · 8 min read

Being Chosen by the Algorithm: Japan's New PR Playbook for an AI-Mediated Media World
AI Search Is Replacing Keyword Search in Japan: How to Stay Visible When There Are No Clicks
July 17, 2026 · 8 min read

AI Search Is Replacing Keyword Search in Japan: How to Stay Visible When There Are No Clicks
Agentic Commerce in Japan: What Brands Must Do Before AI Buys on Behalf of Your Customer
July 14, 2026 · 8 min read

Agentic Commerce in Japan: What Brands Must Do Before AI Buys on Behalf of Your Customer
Out-of-Home Advertising in Japan: 3 Creative Directions That Actually Earn Attention
July 10, 2026 · 8 min read

Out-of-Home Advertising in Japan: 3 Creative Directions That Actually Earn Attention
AI-Powered Shopping in Japan: How Brands Must Adapt Their Discoverability Strategy
July 10, 2026 · 5 min read

AI-Powered Shopping in Japan: How Brands Must Adapt Their Discoverability Strategy
Why Your Global PPC Strategy Won’t Work in Japan (Without These Tweaks)
June 6, 2025 · 4 min read

Why Your Global PPC Strategy Won’t Work in Japan (Without These Tweaks)
Top 5 Social Media Platforms in Japan for 2025—And What Works on Each
May 11, 2025 · 4 min read

Top 5 Social Media Platforms in Japan for 2025—And What Works on Each
The Role of AI in Japanese Digital Marketing: Current Trends and Future Outlook
March 21, 2025 · 2 min read

The Role of AI in Japanese Digital Marketing: Current Trends and Future Outlook
Harnessing the Power of TikTok in Japan: Strategies for Brand Success
February 20, 2025 · 3 min read

Harnessing the Power of TikTok in Japan: Strategies for Brand Success
The Rise of Sustainable Consumerism in Japan: Opportunities for Green Brands
January 24, 2025 · 3 min read

The Rise of Sustainable Consumerism in Japan: Opportunities for Green Brands
Japan E-Commerce Market: Winning Strategies for Success in 2025
December 8, 2024 · 4 min read

Japan E-Commerce Market: Winning Strategies for Success in 2025
【Case Study】Influencer Marketing & Successful Japanese App Launch for a Leading Chinese Fashion Brand
October 2, 2024 · 3 min read

【Case Study】Influencer Marketing & Successful Japanese App Launch for a Leading Chinese Fashion Brand
【Case Study】Content Creation & Social Media Management for an English Education Brand
September 19, 2024 · 3 min read

【Case Study】Content Creation & Social Media Management for an English Education Brand
【Case Study】Social Media Management and Consulting for a Major Japanese Stationery Manufacturer
September 6, 2024 · 3 min read

【Case Study】Social Media Management and Consulting for a Major Japanese Stationery Manufacturer
【Case Study】E-Commerce Development & Digital Strategy: Launching a High-Quality Vegan Brand's Online Store in Record Time
August 23, 2024 · 3 min read

【Case Study】E-Commerce Development & Digital Strategy: Launching a High-Quality Vegan Brand's Online Store in Record Time
The Power of LINE in Japanese Digital Marketing: Leveraging Japan’s Favorite Messaging App
August 3, 2024 · 8 min read

The Power of LINE in Japanese Digital Marketing: Leveraging Japan’s Favorite Messaging App
Digital Marketing Trends in Japan for 2025: Preparing for the Future
May 24, 2024 · 9 min read

Digital Marketing Trends in Japan for 2025: Preparing for the Future
Building a Brand in Japan: The Role of Social Media Management and Online Reputation
February 15, 2024 · 8 min read

Building a Brand in Japan: The Role of Social Media Management and Online Reputation
Breaking into the Japanese Market: Overcoming Challenges with Strategic Digital Marketing
December 2, 2023 · 7 min read

Breaking into the Japanese Market: Overcoming Challenges with Strategic Digital Marketing
How to Effectively Use Influencer Marketing in Japan: A Guide to Building Trust and Engaging Consumers
October 30, 2023 · 7 min read

How to Effectively Use Influencer Marketing in Japan: A Guide to Building Trust and Engaging Consumers
Top Digital Marketing Agencies in Japan for 2024: Find the Perfect Partner to Boost Your Brand
July 14, 2023 · 6 min read

Top Digital Marketing Agencies in Japan for 2024: Find the Perfect Partner to Boost Your Brand
Localization Strategies That Work: Tailoring Your Digital Content for the Japanese Audience
February 23, 2023 · 8 min read

Localization Strategies That Work: Tailoring Your Digital Content for the Japanese Audience