Insights

Notes on digital marketing in Japan, strategy, platforms, and case studies.

Before you repost a customer's photo in Japan
October 11, 2026

Before you repost a customer's photo in Japan
What Good Oshi Day can teach a brand about participation
October 11, 2026

What Good Oshi Day can teach a brand about participation
A Halloween campaign that fits your brand in Japan
October 11, 2026

A Halloween campaign that fits your brand in Japan
Find your Japan posting schedule
October 11, 2026

Find your Japan posting schedule
Who can pause your Japan campaign?
October 11, 2026

Who can pause your Japan campaign?
A Japan Instagram report that headquarters can use
October 11, 2026

A Japan Instagram report that headquarters can use
TikTok Live Commerce in Japan: A Winning Playbook for Foreign FMCG Brands
September 1, 2026

TikTok Live Commerce in Japan: A Winning Playbook for Foreign FMCG Brands
The Shibuya Model: How Japanese Cities Are Becoming Precision Marketing Channels
August 28, 2026

The Shibuya Model: How Japanese Cities Are Becoming Precision Marketing Channels
The AI Strategist Advantage: Why Japan's Best Marketers Think Like Military Advisors, Not Technologists
August 25, 2026

The AI Strategist Advantage: Why Japan's Best Marketers Think Like Military Advisors, Not Technologists
Win Japan With Talent: How Foreign Brands Can Turn Celebrity Fanbases Into a Real Marketing Channel
August 21, 2026

Win Japan With Talent: How Foreign Brands Can Turn Celebrity Fanbases Into a Real Marketing Channel
Solo Dining, Solo Shopping, Solo Travel: How Japan's Ohitorisama Shift Rewires Your Acquisition Funnel
August 18, 2026

Solo Dining, Solo Shopping, Solo Travel: How Japan's Ohitorisama Shift Rewires Your Acquisition Funnel
Roblox in Japan: Why the World's Biggest Gaming Platform Is Your Next Youth Marketing Channel
August 14, 2026

Roblox in Japan: Why the World's Biggest Gaming Platform Is Your Next Youth Marketing Channel
Oshi-Katsu and the Passion Economy: How Foreign Brands Can Win Japan's Most Resilient Spenders
August 11, 2026

Oshi-Katsu and the Passion Economy: How Foreign Brands Can Win Japan's Most Resilient Spenders
LINE × PayPay: What the Super-App Convergence Means for Your Japan Marketing Stack
August 7, 2026

LINE × PayPay: What the Super-App Convergence Means for Your Japan Marketing Stack
Kurel Goes Global: What J-Beauty's Sensitive-Skin Positioning Teaches Foreign Beauty Brands
August 4, 2026

Kurel Goes Global: What J-Beauty's Sensitive-Skin Positioning Teaches Foreign Beauty Brands
How to Advertise on Japan's Emerging Generative AI Placements — Before CPMs Spike
July 31, 2026

How to Advertise on Japan's Emerging Generative AI Placements, Before CPMs Spike
From Theatre to Theme Park: What Japan's Evolving Ad Philosophy Means for Foreign Brand Storytelling
July 28, 2026

From Theatre to Theme Park: What Japan's Evolving Ad Philosophy Means for Foreign Brand Storytelling
Cross-Channel Store-Visit Attribution in Japan: What the OmniVisit Model Gets Right
July 24, 2026

Cross-Channel Store-Visit Attribution in Japan: What the OmniVisit Model Gets Right
Being Chosen by the Algorithm: Japan's New PR Playbook for an AI-Mediated Media World
July 21, 2026

Being Chosen by the Algorithm: Japan's New PR Playbook for an AI-Mediated Media World
AI Search Is Replacing Keyword Search in Japan: How to Stay Visible When There Are No Clicks
July 17, 2026

AI Search Is Replacing Keyword Search in Japan: How to Stay Visible When There Are No Clicks
Agentic Commerce in Japan: What Brands Must Do Before AI Buys on Behalf of Your Customer
July 14, 2026

Agentic Commerce in Japan: What Brands Must Do Before AI Buys on Behalf of Your Customer
Out-of-Home Advertising in Japan: 3 Creative Directions That Actually Earn Attention
July 10, 2026

Out-of-Home Advertising in Japan: 3 Creative Directions That Actually Earn Attention
AI-Powered Shopping in Japan: How Brands Must Adapt Their Discoverability Strategy
July 10, 2026

AI-Powered Shopping in Japan: How Brands Must Adapt Their Discoverability Strategy
Why Your Global PPC Strategy Won’t Work in Japan (Without These Tweaks)
June 6, 2025

Why Your Global PPC Strategy Won’t Work in Japan (Without These Tweaks)
Top 5 Social Media Platforms in Japan for 2025—And What Works on Each
May 11, 2025

Top 5 Social Media Platforms in Japan for 2025, And What Works on Each
The Role of AI in Japanese Digital Marketing: Current Trends and Future Outlook
March 21, 2025

The Role of AI in Japanese Digital Marketing: Current Trends and Future Outlook
Harnessing the Power of TikTok in Japan: Strategies for Brand Success
February 20, 2025

Harnessing the Power of TikTok in Japan: Strategies for Brand Success
The Rise of Sustainable Consumerism in Japan: Opportunities for Green Brands
January 24, 2025

The Rise of Sustainable Consumerism in Japan: Opportunities for Green Brands
Japan E-Commerce Market: Winning Strategies for Success in 2025
December 8, 2024

Japan E-Commerce Market: Winning Strategies for Success in 2025
【Case Study】Influencer Marketing & Successful Japanese App Launch for a Leading Chinese Fashion Brand
October 2, 2024

【Case Study】Influencer Marketing & Successful Japanese App Launch for a Leading Chinese Fashion Brand
【Case Study】Content Creation & Social Media Management for an English Education Brand
September 19, 2024

【Case Study】Content Creation & Social Media Management for an English Education Brand
【Case Study】Social Media Management and Consulting for a Major Japanese Stationery Manufacturer
September 6, 2024

【Case Study】Social Media Management and Consulting for a Major Japanese Stationery Manufacturer
【Case Study】E-Commerce Development & Digital Strategy: Launching a High-Quality Vegan Brand's Online Store in Record Time
August 23, 2024

【Case Study】E-Commerce Development & Digital Strategy: Launching a High-Quality Vegan Brand's Online Store in Record Time
The Power of LINE in Japanese Digital Marketing: Leveraging Japan’s Favorite Messaging App
August 3, 2024

The Power of LINE in Japanese Digital Marketing: Leveraging Japan’s Favorite Messaging App
Digital Marketing Trends in Japan for 2025: Preparing for the Future
May 24, 2024

Digital Marketing Trends in Japan for 2025: Preparing for the Future
Building a Brand in Japan: The Role of Social Media Management and Online Reputation
February 15, 2024

Building a Brand in Japan: The Role of Social Media Management and Online Reputation
Breaking into the Japanese Market: Overcoming Challenges with Strategic Digital Marketing
December 2, 2023

Breaking into the Japanese Market: Overcoming Challenges with Strategic Digital Marketing
How to Effectively Use Influencer Marketing in Japan: A Guide to Building Trust and Engaging Consumers
October 30, 2023

How to Effectively Use Influencer Marketing in Japan: A Guide to Building Trust and Engaging Consumers
Top Digital Marketing Agencies in Japan for 2024: Find the Perfect Partner to Boost Your Brand
July 14, 2023

Top Digital Marketing Agencies in Japan for 2024: Find the Perfect Partner to Boost Your Brand
Localization Strategies That Work: Tailoring Your Digital Content for the Japanese Audience
February 23, 2023

Localization Strategies That Work: Tailoring Your Digital Content for the Japanese Audience